VAT Inclusive vs VAT Exclusive: What’s the Difference?
Quick answer: a VAT-inclusive price already contains VAT and is what the customer pays. A VAT-exclusive price is before VAT, and VAT is added on top. £100 excl. VAT at 20% is £120 incl. VAT.

Side by side
| VAT exclusive | VAT inclusive | |
|---|---|---|
| Also called | Net, “+ VAT”, ex VAT | Gross, “incl. VAT” |
| Who sees it | Business customers | Consumers |
| Convert to the other | × (1 + rate) | ÷ (1 + rate) |
Which one should you show?
In the UK and EU, prices shown to consumers must include VAT. Business-to-business price lists and quotes are often VAT exclusive, because VAT-registered customers can reclaim the VAT. If you quote exclusive prices, make it clear with “+ VAT” or “excl. VAT”.
Convert in one click
Use Add VAT in our VAT calculator to go from exclusive to inclusive, or Remove VAT to go back.

Convert prices instantly with the VAT calculator or the reverse VAT calculator.
Sources: Further reading: How VAT works on GOV.UK and the European Commission’s VAT rules for businesses.
